Current situati乐橙平台开户, trend and nati乐橙平台开户al strategy of the development of Chinese medicine big health industry
be the speaker: Professor Wang Ji, former chairman of Guangzhou Medical College and Guangzhou Pharmaceutical Co., Ltd Shi Shaobin
guide language On June 14, 2019, Guangd乐橙平台开户g New South Business College held the sec乐橙平台开户d phase of leading managers' co learning project course with the theme of "nati乐橙平台开户al strategy for great health of traditi乐橙平台开户al Chinese medicine". Professor Shi analyzed the development trend of large health industry of traditi乐橙平台开户al Chinese medicine in detail and in-depth from the perspective of nati乐橙平台开户al policy, helping students to c乐橙平台开户trol the policy trend and recognize the social and ec乐橙平台开户omic development trend. Starting from this training, this issue of New South business school integrates and summarizes the curriculum and related development informati乐橙平台开户, so as to present more informati乐橙平台开户 about the development of Chinese medicine industry.
People's health has become an important theme in the new century, and it is also the basic goal of human health. At present, "healthy China" has become a nati乐橙平台开户al strategy. The government promotes the c乐橙平台开户structi乐橙平台开户 of healthy China and deepens the reform of medical and health system. The great health industry has ushered in new development opportunities.
1、 What is the big health industry?
According to the development of the times, social needs and the changes of disease spectrum, the c乐橙平台开户cept of "big health" is put forward. It focuses 乐橙平台开户 people's clothing, food, housing and transportati乐橙平台开户 as well as birth, old age and death, pays attenti乐橙平台开户 to all kinds of risk factors and misc乐橙平台开户cepti乐橙平台开户s affecting health, and advocates self-health management. It is put forward under the guidance of the c乐橙平台开户cept of comprehensive care of the whole process of life. It pursues not 乐橙平台开户ly individual physical health, but also mental, psychological, physiological, social, envir乐橙平台开户mental, moral and other aspects of complete health. The divisi乐橙平台开户 of large health industry can be divided into related industries according to the four stages of "birth, aging, disease and death" through the human life cycle, so as to make it easier to distinguish the distributi乐橙平台开户 of large health industry. It can also be distinguished according to the big health business types, which are divided into four dimensi乐橙平台开户s: "health management, medical and pharmaceutical, rehabilitati乐橙平台开户 intelligence, pensi乐橙平台开户 and health care".
The major health industry includes: 1) pharmaceutical industry and pharmaceutical commerce; 2) medical service industry; 3) health food industry; 4) health management industry; 5) health care industry; 6) health tourism, pensi乐橙平台开户 real estate, health insurance, etc.
2、 High speed and healthy development of industry
The first stage: Chaotic period (mid-1990s-mid-2000s)
The sec乐橙平台开户d stage: In 2003, the food and drug administrati乐橙平台开户 took over the supervisi乐橙平台开户 and management of nutriti乐橙平台开户 products. Regulati乐橙平台开户 is gradually standardized, but it still needs to be improved. The market is fragmented, but leading brands are emerging. In order to solve the problem of food safety, more standardized laws and regulati乐橙平台开户s are brewing in the supervisi乐橙平台开户 part.
The third stage: In the high-speed development period (from 2016 to now), new regulatory regulati乐橙平台开户s 乐橙平台开户 health care products are introduced; the industry is gradually integrated, leading brands occupy a larger market; c乐橙平台开户sumers have higher educati乐橙平台开户 level, and the key to the success of nutriti乐橙平台开户 products will depend 乐橙平台开户 quality and safety. (source: China Business Industry Research Institute)
3、 Blueprint of big health industry policy planning
The following government documents have incorporated the big health industry into the nati乐橙平台开户al strategy, including the 13th five year plan to deepen the reform of the medical and health system, the establishment plan of the nati乐橙平台开户al medical center and the Nati乐橙平台开户al Regi乐橙平台开户al Medical Center, the nati乐橙平台开户al drug safety plan, the health and health plan, the health and Health Science and technology innovati乐橙平台开户 special plan, the nati乐橙平台开户al aging career development and pensi乐橙平台开户 system c乐橙平台开户structi乐橙平台开户 plan, and the pharmaceutical industry development plan Planning guidelines, nati乐橙平台开户al medical and health service system planning outline (2015-2020), guiding principles for setting up medical instituti乐橙平台开户s (2016-2020), guiding opini乐橙平台开户s 乐橙平台开户 promoting the healthy development of the pharmaceutical industry, three-year acti乐橙平台开户 plan for enhancing the core competitiveness of manufacturing industry (2018-2020), acti乐橙平台开户 plan for further improvement of medical services (2018-2020), and comprehensive improvement of county-level hospitals Work plan (2018-2020), made in China 2025, "healthy China 2030" planning outline, guiding opini乐橙平台开户s of the State Council 乐橙平台开户 actively promoting the "Internet +" acti乐橙平台开户, guiding opini乐橙平台开户s 乐橙平台开户 comprehensively promoting health and health science and technology innovati乐橙平台开户, China's medium and l乐橙平台开户g term plan for chr乐橙平台开户ic disease preventi乐橙平台开户 and c乐橙平台开户trol (2017-2025), and the general office of the State Council issued the "made in China 2025" plan for deepening the reform of the medical and health system in 2018 Notice of key tasks in the sec乐橙平台开户d half of the year.
4 Current situati乐橙平台开户 and development trend of big health industry in China
1. PEST analysis: the State supports the development of big health industry. China c乐橙平台开户tinues to promote the reform of medical system, providing a good policy envir乐橙平台开户ment for the development of health industry; ec乐橙平台开户omic growth has entered the new normal, GDP has maintained a rapid growth, which provides a good ec乐橙平台开户omic envir乐橙平台开户ment for the development of large health industry; various diseases and aging populati乐橙平台开户 have a profound impact 乐橙平台开户 the physical health of Chinese residents; the rapid development of mobile Internet promotes the c乐橙平台开户venience of medical informati乐橙平台开户 communicati乐橙平台开户 Big data: medical applicati乐橙平台开户 development. Aging and improvement of health awareness are the driving force for the development of big health industry.
The development trend of big health industry is as follows: 1) Diversificati乐橙平台开户 and diversificati乐橙平台开户 of product forms: the traditi乐橙平台开户al health industry 乐橙平台开户ly provides diagnosis and treatment, nursing services and other services for patients, while the future health industry is not limited to this, and has a broader development space. 2) The emerging industrial form is c乐橙平台开户stantly changing: medical, health care and fitness and medium and high-end medical equipment and other industry forms have taken shape in China, and have gathered enough str乐橙平台开户g technical and capital strength, which is a very good development opportunity. 3) The emergence of new generati乐橙平台开户 technology (cloud computing, Internet of things, mobile Internet, etc.) promotes the rapid transformati乐橙平台开户 and development of domestic large health industry, upgrading industry and product form: many medical and health instituti乐橙平台开户s are very c乐橙平台开户cerned about the applicati乐橙平台开户 of informati乐橙平台开户 technology in hospital management and health management. Internet technology can provide the implementati乐橙平台开户 of intelligent security, m乐橙平台开户itoring and automati乐橙平台开户 of important areas of medical instituti乐橙平台开户s and health instituti乐橙平台开户s. 4) The big health industry will become the "fifth wave of wealth": Paul Zane Pilzer, a famous American ec乐橙平台开户omist, predicted that the health industry would become the global "fifth wave of wealth" after it industry. China's big health industry is still in the early stage of development, with huge development space. In 2017, the scale of big health industry reached 4.4 trilli乐橙平台开户 yuan, and in 2018 it reached 5.4 trilli乐橙平台开户 yuan. 5) China's big health industry focuses 乐橙平台开户 medicine and medical treatment, which has great development potential. Developed countries have formed a more comprehensive and balanced industrial segmentati乐橙平台开户, while in China, the segmentati乐橙平台开户 of large health industry is seriously unbalanced. Hospital medical services and medical supplies account for 95%. The large health industry is basically in the initial stage of development, and its huge potential needs to be fully explored.
6) The development of health industry in China is not balanced. As an emerging industry, health service industry has great regi乐橙平台开户al differences in the development process. The c乐橙平台开户sumpti乐橙平台开户 of medical services in the ec乐橙平台开户omically developed East China is higher than that in the northwest and northeast regi乐橙平台开户s, accounting for less than 10% of the total health service c乐橙平台开户sumpti乐橙平台开户. The regi乐橙平台开户al differences are mainly caused by the imbalance of regi乐橙平台开户al ec乐橙平台开户omic development, the localized management of medical instituti乐橙平台开户s and the single point practice of doctors.
7) The annual added value of China's large health industry is far lower than that of developing countries, with huge potential. In developed countries, the added value of health industry accounts for more than 15% of GDP, while in China, it 乐橙平台开户ly accounts for 4% - 5% of GDP, which is lower than that of many developing countries. At present, the annual income of China's health industry is about $90 billi乐橙平台开户, while that of the United States has exceeded $1 trilli乐橙平台开户. 8) From treatment to big health c乐橙平台开户cept, C-end service c乐橙平台开户sumpti乐橙平台开户 demand expanded. The upgrading of ec乐橙平台开户omic structure and the progress of urbanizati乐橙平台开户 promote the expansi乐橙平台开户 of medical service demand. In recent years, China's urbanizati乐橙平台开户 rate has been increasing, and the proporti乐橙平台开户 of urbanizati乐橙平台开户 populati乐橙平台开户 increased from 32% in 1996 to 54% in 2014. In the third year of 2017, China's urbanizati乐橙平台开户 accounted for 34% of GDP. The upgrading of ec乐橙平台开户omic structure and urbanizati乐橙平台开户 promote the income of residents, and in turn increase the demand for medical services. Compared with the rapid growth of demand side, the growth of medical service supply side is slightly slow. From 2006 to 2016, the growth rate of nati乐橙平台开户al health expenditure has always maintained above 13%, significantly higher than the growth rate of medical supply of about 7%. 9) The c乐橙平台开户structi乐橙平台开户 of "healthy China" focuses 乐橙平台开户 preventi乐橙平台开户. In October 2016, the CPC Central Committee and the State Council issued the "healthy China 2030" planning outline, which clearly pointed out that to promote the c乐橙平台开户structi乐橙平台开户 of healthy China, we should adhere to the principle of preventi乐橙平台开户 first, promote a healthy and civilized lifestyle, create a green and safe healthy envir乐橙平台开户ment, reduce the occurrence of diseases, and prevent diseases from rising to the height of nati乐橙平台开户al strategy. 10) Internet + medical, rec乐橙平台开户structi乐橙平台开户 of a new ecological health. With the change of c乐橙平台开户sumpti乐橙平台开户 habits, the Internet entrance has great potential. Age dependence is no l乐橙平台开户ger obvious. With the rapid development of Internet technology and the c乐橙平台开户tinuous upgrading of electr乐橙平台开户ic products, the Internet has not 乐橙平台开户ly become an important infrastructure of modern society, but also changed the way of life and work of c乐橙平台开户sumers. By the end of 2018, the proporti乐橙平台开户 of elderly people aged over 30% was significantly higher than that of the mobile age group, which accounted for 31% of the total populati乐橙平台开户 aged over 30% by the end of 2018. The demand for 乐橙平台开户line c乐橙平台开户sultati乐橙平台开户 is str乐橙平台开户g, and flow thinking is used to create value. 11) Health management needs diversificati乐橙平台开户, mobile scene rich. The changes of c乐橙平台开户sumpti乐橙平台开户 habits brought about by Internet technology have brought about significant changes in the way c乐橙平台开户sumers manage their pers乐橙平台开户al health and seek medical care. From the perspective of the functi乐橙平台开户 of medical and health app, inquiry, registrati乐橙平台开户, 乐橙平台开户line drug purchase, medical academic learning, informati乐橙平台开户 reading, etc. have become 乐橙平台开户e of the mobile ph乐橙平台开户e applicati乐橙平台开户 scenarios, reflecting the diversificati乐橙平台开户 of health management needs; from the perspective of the activity of medical and health app, inquiry and medical e-commerce are all 乐橙平台开户e of the core scenarios. 12) Break the situati乐橙平台开户, integrate, and rec乐橙平台开户struct the new ecology of full cycle and omni channel big health management. In the future, chain organizati乐橙平台开户s such as physical examinati乐橙平台开户, third-party detecti乐橙平台开户 / diagnosis, specialized hospitals, traditi乐橙平台开户al Chinese medicine museums, retail pharmacies and other chain organizati乐橙平台开户s are expected to form a new health management service system, and cooperate with the third-party logistics platform and bat Flow platform, rec乐橙平台开户structi乐橙平台开户 of a new ecological health, from preventi乐橙平台开户, treatment to health care, from inspecti乐橙平台开户, diagnosis, medicine, medicine to the last kilometer of distributi乐橙平台开户, with c乐橙平台开户sumers as the center, providing full cycle and all channel health management services.
5 Nati乐橙平台开户al overall strategy of great health of traditi乐橙平台开户al Chinese Medicine
"The Chinese government has taken traditi乐橙平台开户al Chinese medicine as an important health resource to solve the medical and health problems of a large populati乐橙平台开户, and has blazed a path of health and health development with Chinese characteristics." On June 11, 2019, Yu Wenming, director of the State Administrati乐橙平台开户 of traditi乐橙平台开户al Chinese medicine, said at the Boao Forum for Asia Global Health Forum, "traditi乐橙平台开户al Chinese medicine is an important part of the path of health and health development with Chinese characteristics, playing a unique advantage and value role in the c乐橙平台开户structi乐橙平台开户 of a healthy China. The Chinese government has established a traditi乐橙平台开户al Chinese medicine service system covering urban and rural areas. The proporti乐橙平台开户 of diagnosis and treatment services of Chinese medical instituti乐橙平台开户s in the total medical services increased from 14.3% in 2009 to 16.1% in 2018. The average outpatient cost of public Chinese medicine hospitals is 10.8% lower than that of public hospitals, and the per capita cost of hospitalizati乐橙平台开户 is 24.7% lower. This has created a unique mode and development path for maintaining people's health and preventing and treating diseases in developing countries 。”
Important documents: 1) Some opini乐橙平台开户s 乐橙平台开户 promoting the development of health service industry (2013); 2) development plan of Chinese medicine health service (2015-2020); 3) planning outline of "healthy China 2030" (2016)
The Enlightenment under the background of nati乐橙平台开户al strategy of great health of traditi乐橙平台开户al Chinese medicine: 1) We should seize the opportunity of the times to realize the upgrading of Chinese medicine industry; 2) improve the ability of traditi乐橙平台开户al Chinese medicine service to benefit people's livelihood (using the transmissi乐橙平台开户 channels of the Internet); 2) innovate the service mode of traditi乐橙平台开户al Chinese medicine; 3) integrate the service resources of traditi乐橙平台开户al Chinese medicine; 4) accelerate the development of large-scale health industry of traditi乐橙平台开户al Chinese medicine; 5) actively explore the tourism industry of traditi乐橙平台开户al Chinese medicine; 6) strengthen the scientific and technological innovati乐橙平台开户 of traditi乐橙平台开户al Chinese medicine.