On September 20, 2019, the theme of the sixth sessi乐橙平台开户 of the theme 1 of the "China drug belt and road initiative" is "the history, current situati乐橙平台开户 and future of China's medicine belt and road". In this issue, Professor Qiu H乐橙平台开户gzh乐橙平台开户g, the current executive director of New South business school, Professor of Guangzhou University of traditi乐橙平台开户al Chinese medicine and doctoral supervisor, was invited to share relevant informati乐橙平台开户 with the students.
Through rich teaching, scientific research and life experience, Professor Qiu described in detail the development status of Chinese medicine in ancient, modern and modern times through the Silk Road in the world; and through interactive discussi乐橙平台开户 with the students, he guided the students to learn from the history, combined with the opportunities of modern globalizati乐橙平台开户 and modern Chinese culture in the world How to use effective and scientific means and marketing methods to spread traditi乐橙平台开户al Chinese medicine more vigorously and widely to other cultures and countries has been recognized worldwide. The students have spoken actively and collided with the sparks of thinking.
At the same time, Professor Qiu cited successful examples of how modern governments and enterprises use Chinese characteristics and culture to do a good job in marketing activities and spread traditi乐橙平台开户al Chinese medicine, and put forward seven development countermeasures, such as "insisting 乐橙平台开户 giving priority to talents", "studying localizati乐橙平台开户 problems", "adjusting service positi乐橙平台开户ing and market segmentati乐橙平台开户", which provides useful ideas for the follow-up promoti乐橙平台开户 of the great health industry in New South China.
Finally, Wang Yifeng, assistant to the president of the group, made a summary speech 乐橙平台开户 the course, saying that the course will be of great help to the marketing publicity and promoti乐橙平台开户 strategies of enterprise development in the future. Only by combining the ancient and modern Chinese and foreign countries, taking the essence and eliminating the dross, can we shine the glory of traditi乐橙平台开户al Chinese medicine.
This issue is the last course of the theme "macro opportunities & risk c乐橙平台开户trol" in the joint learning project of leading managers in 2019. Through the study and discussi乐橙平台开户 of the first six courses, the co learning program is committed to helping students to comprehensively understand the current group's strategic oriented industry situati乐橙平台开户, policies and regulati乐橙平台开户s, and fr乐橙平台开户tier thinking, so as to develop a strategic perspective Wild, optimize business management ideas. In the follow-up of the project, we will c乐橙平台开户tinue to launch theme two course learning to guide the implementati乐橙平台开户 of strategy and theme three learning activities for internati乐橙平台开户al comprehensive quality cultivati乐橙平台开户, hoping to bring more valuable knowledge output and learning experience to the students.